Editorial Art Direction, Design, Custom Publishing
As Art Director for various consumer and trade publications in Toronto and New York City, I regularly planned and conceived visual ideas to enhance and strengthen the writer’s story and the overall editorial message conveyed, within the style and look of the magazine. I commissioned award-winning editorial illustrators and photographers for front covers and feature articles, and I oversaw the photo editing, photo research, design and production departments. As Art Director at Time Inc, I art directed and designed special editorial sections of Money: America’s Personal Finance Magazine, Rewards of Money, MoneyExtra: America’s Top Places to Live; annual custom relocation newsstand guidebook, Money Rankings issues and Money for Kids, prototype products. Graphic design challenges included charts, tables, data and statistical listings and information graphics. In-depth collaboration with writers, photo researchers and editors. Art directed mutual funds editions. As Art Director at King West Communications/The Saturday Night Group, Toronto, Canada, I Art directed and launched redesigns of bilingual consumer and trade magazines for The Globe & Mail, Air Canada, Canadian Broadcasting Corporation, The Royal Bank of Canada, Tourism & Travel Ontario. Commissioned editorial photography and illustration for diverse content and target audiences, including high end leisure, business, personal finance, fashion, and lifestyle category magazines (Destinations, Report on Business).