Direct email is fast and purposeful; a digital advertising flyer electronically delivered to the user's inbox (desktop or mobile device) and linked to the e-commerce web site/online shop for instant conversion and gratification. If successful, the consumer is intrigued or persuaded by the sale offer, or enticed to return to the web store and engage on social media. I create these designs in Photoshop then work with a developer to code and test the links. The approved email is then sent to thousands of subscribers in the customer database. I keep the content, tone and messaging within preset parameters; but I approach every design as a fresh experiment with measurable results. It's an exercise in creating a unique mini-poster using color, composition and multi-layered effects.