Direct email is purposeful ephemera; essentially an advertising flyer electronically delivered to the user's inbox (desktop or mobile device) and linked to the e-commerce web site/online shop for instant conversion and gratification. If successful, the consumer is intrigued or persuaded by the sale offer, or reminded to browse the web store or fan site in future. Most of these designs have been published that is, sent via ESP to thousands of email subscribers in a customer database. Though the content, tone and messaging play within preset parameters; I approach email blast design as a fresh experiment with measurable results, offering me a chance to create a unique mini-poster using color, composition and multi-layered fx.
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